BRANDING AND REBRANDING OF EXIM ACADEMY
Every brand goes through various stages of development from growth to maturity and ultimate death and in some cases, there is a resurrection. Exim Academy and its expertise have been around for more than three decades and there was an urgent need to rebrand old brands in order to make them seem relevant to the present times. Since the future is digital there was a strong need to translate the brand’s strong offline presence into a phenomenal online brand. For this branding, partners had to work on the design to make it more market-friendly. Re-develop the content to make it more search engine friendly.
REVAMPING EXIMCONSULTANTS A BRIEF RECAP
Overhauling the content and design of the website, Exim consultants was important in order to achieve the desired level of visibility and reach. The web as a medium got popular because it offered the highest visibility and reach amongst all other mediums like print, TV, radio, outdoor. Moreover, it brought about a certain degree of measurability through web analytic tools.Other mediums could not offer the same kind of analytics and the net result is that the future is digital..